Redesigned MiiR's original brand and logomark, refreshed the core product lineup, and established a physical form language that's still active in the brand today.

Joined with a working prototype already in hand and developed the brand palette, art direction, and physical form, along with the aesthetic treatment, animation, and photography style.

Concepted, illustrated, and 3D modeled future-forward play place and family dining area experiences — exploring tactile, hands-on, family-friendly play under Burger King's new brand identity.

Worked with YETI for several years while I lived in Austin — shooting photography for campaigns and new product launches, while ideating on the product pipeline through concept sketches, illustrations, and other customer brand touchpoints.

Competed on Making It season three — eight episodes of craft, creative direction, and design — and won.

Worked with Adriene of Yoga with Adriene to develop the core brand identity, logomark, and supporting glyphs, product positioning, and the "why" — helping bring clarity through visualization.

Led Kammok's creative and product teams — slimmed the core lineup to be lighter, softer, and more intuitive, and tightened the brand language into a clear, adventure-ready product system built around toughness and quality.

Envisioned the future guest experience through collage, copywriting, spatial flows, brand positioning, and alignment systems.

My own venture — an ever-growing sandbox for illustration, small-batch manufacturing, photography, community, and learning Shopify.